#Branding | #Graphics
Unilink was a university project designed to connect students with businesses seeking freelance work or short-term missions. The goal was to help students grow their skillsets, gain practical experience, and earn money to support their tuition fees. Leading this project with my classmates, I created the logo, developed a pitch deck, and designed various graphics to support our presentation and promotion efforts.
Objectives
- Primary Goal: Develop a platform that connects students with businesses for freelance work and short missions, enhancing their skills and employability.
- Secondary Objectives: Create a strong brand identity and compelling promotional materials to attract both students and businesses.
Approach
- Project Leadership: Collaborated with classmates to define the project goals, scope, and target audience. Led the branding and design efforts to ensure a cohesive and professional presentation.
- Logo Design: Developed a logo that encapsulates the mission of Unilink—connecting students with real-world opportunities.
- Pitch Deck and Graphics: Created a comprehensive pitch deck and additional graphics to effectively communicate the project’s value proposition and potential impact.
Execution
- Logo and Branding: Designed a logo that represents the connection between students and businesses. Selected a colour palette and fonts that convey professionalism and approachability.
- Pitch Deck: Developed a visually appealing pitch deck that outlines the Unilink concept, benefits, and implementation strategy. Included key graphics to illustrate the platform’s functionality and impact.
- Additional Graphics: Created supporting graphics for promotional materials, presentations, and social media to enhance the visibility and appeal of Unilink.
Outcomes
- Results: Successfully established a clear and compelling brand identity for Unilink. The pitch deck and graphics effectively communicated the project’s vision and potential to stakeholders.
- Client Feedback: Positive feedback from classmates and university professors, who appreciated the professional design and thorough presentation of the project.
Challenges & Learnings
- Challenges Faced: Balancing the design elements to appeal to both students and businesses while maintaining a professional look.
- Key Learnings: The importance of clear and compelling visuals in communicating a project's value proposition and engaging stakeholders.
Visuals & Media
Testimonials
- "The branding and pitch deck for Unilink were outstanding. They clearly conveyed the project's mission and potential, making it easy to understand and appreciate the concept." – Classmate
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