Oyiana
Oyiana

Oyiana

#Branding | #Website | #Graphics | #Socials

Oyiana is a web and marketing services agency I co-created with two other professionals—a Graphic and Motion Designer, and a Web Developer. The agency caters to businesses from all sectors, providing comprehensive digital solutions. I was responsible for creating the entire branding, designing the website, managing social media, launching PPC campaigns, and developing a range of marketing materials.

Objectives

  • Primary Goal: Establish a strong brand identity for Oyiana and create a professional online presence.
  • Secondary Objectives: Provide high-quality web and marketing services to clients, enhance their digital presence, and drive business growth.

Approach

  • Brand Creation: Developed a cohesive brand identity, including the logo, colour palette, and typeface selection.
  • Website Design: Designed and developed the Oyiana website, ensuring it effectively showcased the agency's services and capabilities.
  • Marketing Materials: Created social media posts, launched PPC campaigns, developed websites for clients, designed a suite of reusable icons, and produced print materials and mockups.

Execution

  • Branding: Created the Oyiana logo and established brand guidelines to ensure consistency across all marketing materials.
  • Website Development: Designed the entire Oyiana website, focusing on user experience and showcasing the agency's services and portfolio.
  • Social Media: Developed engaging social media posts to increase brand awareness and attract potential clients.
  • PPC Campaigns: Launched PPC campaigns for a VIP service company in the Caribbean, driving targeted traffic and generating leads.
  • Client Websites: Designed and developed websites for various clients, enhancing their online presence and functionality.
  • Icon Suite: Created a full suite of custom icons for use across Oyiana's channels and client projects.
  • Print and Mockups: Designed print materials and mockups to support client presentations and marketing efforts.

Outcomes

  • Results: Successfully established a strong brand identity and professional online presence for Oyiana. Delivered high-quality web and marketing services to clients, resulting in enhanced digital presence and business growth.
  • Client Feedback: Positive feedback from clients, appreciating the professional branding, effective websites, and successful marketing campaigns.

Challenges & Learnings

  • Challenges Faced: Balancing the diverse needs of multiple clients while maintaining consistent quality and brand identity.
  • Key Learnings: The importance of a cohesive brand identity in building a professional image and the impact of comprehensive digital solutions on client success.

Visuals & Media

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Testimonials

  • "Oyiana has been instrumental in transforming our digital presence. The branding, website, and marketing materials are top-notch, and we've seen significant growth in our business as a result." – Client

Links & References

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