#Branding | #Website | #Graphics | #Socials
Oyiana is a web and marketing services agency I co-created with two other professionals—a Graphic and Motion Designer, and a Web Developer. The agency caters to businesses from all sectors, providing comprehensive digital solutions. I was responsible for creating the entire branding, designing the website, managing social media, launching PPC campaigns, and developing a range of marketing materials.
Objectives
- Primary Goal: Establish a strong brand identity for Oyiana and create a professional online presence.
- Secondary Objectives: Provide high-quality web and marketing services to clients, enhance their digital presence, and drive business growth.
Approach
- Brand Creation: Developed a cohesive brand identity, including the logo, colour palette, and typeface selection.
- Website Design: Designed and developed the Oyiana website, ensuring it effectively showcased the agency's services and capabilities.
- Marketing Materials: Created social media posts, launched PPC campaigns, developed websites for clients, designed a suite of reusable icons, and produced print materials and mockups.
Execution
- Branding: Created the Oyiana logo and established brand guidelines to ensure consistency across all marketing materials.
- Website Development: Designed the entire Oyiana website, focusing on user experience and showcasing the agency's services and portfolio.
- Social Media: Developed engaging social media posts to increase brand awareness and attract potential clients.
- PPC Campaigns: Launched PPC campaigns for a VIP service company in the Caribbean, driving targeted traffic and generating leads.
- Client Websites: Designed and developed websites for various clients, enhancing their online presence and functionality.
- Icon Suite: Created a full suite of custom icons for use across Oyiana's channels and client projects.
- Print and Mockups: Designed print materials and mockups to support client presentations and marketing efforts.
Outcomes
- Results: Successfully established a strong brand identity and professional online presence for Oyiana. Delivered high-quality web and marketing services to clients, resulting in enhanced digital presence and business growth.
- Client Feedback: Positive feedback from clients, appreciating the professional branding, effective websites, and successful marketing campaigns.
Challenges & Learnings
- Challenges Faced: Balancing the diverse needs of multiple clients while maintaining consistent quality and brand identity.
- Key Learnings: The importance of a cohesive brand identity in building a professional image and the impact of comprehensive digital solutions on client success.
Visuals & Media
Testimonials
- "Oyiana has been instrumental in transforming our digital presence. The branding, website, and marketing materials are top-notch, and we've seen significant growth in our business as a result." – Client
Links & References
- Project Links: Oyiana Website
- Additional References: Oyiana Branding Kit below:
oyiana-brand-kit.zip24078.4KB
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