#Branding | #Graphics | #Socials
Melina Fitness is a brand centred around the wellbeing and fitness expertise of Melina, a dedicated fitness professional. To establish and enhance her brand identity, I created a versatile logo in different versions, selected a cohesive colour palette, and developed various social media assets including a banner image and personal brand profile pictures.
Objectives
- Primary Goal: Develop a strong and cohesive brand identity for Melina Fitness that reflects Melina's focus on wellbeing and fitness.
- Secondary Objectives: Create engaging social media assets to increase her online presence and attract a wider audience.
Approach
- Client Consultation: Discussed Melina’s vision and goals for her brand to ensure the design elements aligned with her values and professional focus.
- Logo Design: Created a versatile logo in multiple versions to be used across different platforms and materials.
- Colour and Font Selection: Chose a colour palette and typeface that convey health, vitality, and professionalism.
Execution
- Logo Creation: Designed multiple versions of the logo to suit various applications, ensuring consistency across all branding materials.
- Social Media Assets: Developed a range of social media assets including a banner image and personal brand profile pictures, enhancing Melina's online presence and visual appeal.
- Brand Elements: Selected colours and fonts that align with the brand’s focus on wellbeing and fitness. The colours were chosen to convey energy and health, while the typeface was selected for its readability and modern look.
Outcomes
- Results: Successfully launched a cohesive and appealing brand identity for Melina Fitness, enhancing her professional image and online presence.
- Client Feedback: Positive feedback from Melina, who appreciated the professional and consistent branding, as well as the engaging social media assets.
Challenges & Learnings
- Challenges Faced: Ensuring the brand identity was versatile enough to be used across various digital and physical platforms.
- Key Learnings: The importance of a consistent and visually appealing brand identity in building a professional image and attracting a target audience.
Visuals & Media
Testimonials
- "The branding and social media assets created for Melina Fitness are fantastic. They perfectly capture the essence of my focus on wellbeing and fitness, and have significantly boosted my online presence." – Melina
Links & References
- Project Links: Melina Fitness Branding Kit below:
melina-brand-kit.zip6374.5KB
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