#Branding | #Website
Sparkr is a fictive sports-oriented marketing agency created as part of a university assessment. The project involved developing a complete brand identity and online presence for Sparkr. As the project leader, I was responsible for creating the branding, designing the logo, and developing the website on WordPress.
Objectives
- Primary Goal: Develop a strong and cohesive brand identity for Sparkr that reflects its focus on sports marketing.
- Secondary Objectives: Create an engaging and functional website to showcase the agency's services and capabilities.
Approach
- Brand Creation: Developed a brand identity that captures the dynamic and energetic nature of sports marketing. This included designing a modern logo and selecting a vibrant colour palette and suitable fonts.
- Website Development: Designed and developed the Sparkr website on WordPress, ensuring it effectively communicates the agency’s services and engages potential clients.
Execution
- Logo and Branding: Created a distinctive logo that embodies the energetic spirit of Sparkr. Established a cohesive colour palette and font selection to ensure a consistent brand identity.
- WordPress Website: Designed and built the Sparkr website on WordPress, focusing on user experience and showcasing the agency's services. The website features sections for service offerings, case studies, and contact information.
Outcomes
- Results: Successfully established a strong brand identity and online presence for Sparkr. The website effectively showcases the agency's capabilities and serves as a foundation for engaging with potential clients.
- Client Feedback: Positive feedback from the university assessment panel, highlighting the professional branding and functional website design.
Challenges & Learnings
- Challenges Faced: Ensuring the brand identity was dynamic and energetic while maintaining a professional and polished look.
- Key Learnings: The importance of a cohesive brand identity and user-friendly website in creating a strong first impression for a marketing agency.
Visuals & Media
Testimonials
- "The branding and website design for Sparkr are exceptional. They perfectly capture the dynamic nature of sports marketing and provide a professional online presence for the agency." – University Assessment Panel
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