Marketing/Brand Manager & Digital Strategist
French Nationality | UK Immigration Status: Indefinite Leave to Remain
CAREER PROFILE
Results-oriented marketing professional with over 8 years of experience in digital marketing, brand management, and project leadership. I have excelled in creating and executing marketing strategies that drive growth, boost brand visibility, and enhance customer engagement across key areas like SEO, PPC, and content creation. I am adaptable, technically skilled, and have led cross-functional teams in fast-paced environments. My passion lies in leveraging innovative technologies to deliver measurable, impactful results.
Core competencies: Digital Marketing Strategy, Search Engine Optimisation (SEO), Pay-Per-Click Advertising (PPC), Brand Management & Design, Graphic & Web Design, App Design, Content Strategy, Marketing Automation, Project Management, Cross-functional Team Leadership, UX/UI Design (Figma), Hubspot, Webflow, WordPress, Adobe Creative Cloud (Illustrator, Photoshop, Premier Rush, After Effects), Google Ads, Analytics, Search Console, Tag Manager, Social Media Marketing, Conversion Rate Optimisation, Notion, ClickUp, Landing Pages (Unbounce).
CAREER HIGHLIGHTS
- SEO & PPC Expert: Led high-impact SEO and PPC campaigns that increased web traffic and showed conversion rates of 5 to 15% for various industries, driving revenue growth for multiple clients.
- Brand Management: Successfully managed brand positioning (for over 20 businesses and personal brands) and messaging across various platforms/businesses, ensuring consistent and engaging brand presence that resonated with target audiences. Bringing positive engagement and brand awareness.
- Web & App Design: Designed and launched multiple user-centric websites and mobile apps that enhanced brand experiences and improved user engagement.
- Content Creation: Developed comprehensive content strategies that included whitepapers, blogs, social media, and email marketing, resulting in increased digital presence, brand awareness and audience engagement.
- Team Leadership: Led cross-functional teams to execute complex marketing projects, delivering on-time and within large marketing budgets while exceeding performance metrics.
- Account/Project Management: Managed key accounts and projects, aligning client goals with tailored strategies, contributing to business growth through positive ROI and successful project execution.
- Tech Expertise: Blockchain, Web3 & AI expertise. Hackathon winner. Part-time web developer. Previously raised over $100k in pre-seed funding.
WORK EXPERIENCE
Calileo, Edinburgh, UK
March 2022 – Present
A new-age social media platform, allowing creators to own their data, get additional revenues, and enjoy more privacy.
GTM Product Owner & Marketing Manager (Project)
- Directed the marketing strategy for a decentralised social media platform, integrating advanced web3 features and blockchain technologies.
- Drove brand growth and community engagement through innovative content and social media strategies, resulting in successful funding rounds and market expansion.
- Collaborated closely with product and engineering teams to align marketing initiatives with product launches, enhancing user acquisition and retention.
- Successfully raised over $100k in pre-seed funding, won two Hackathons, and gathered thousands of early testers.
Focus7 International, London, UK
May 2022 – September 2024
A brand-led growth agency providing brand and marketing services for businesses in the UK.
Senior Marketing Account Manager (Full-time)
- Managed key accounts and orchestrated marketing campaigns across SEO, PPC, and social media, significantly boosting client revenues with tailored, data-driven strategies.
- Led a creative team to develop compelling brand narratives and marketing collateral, enhancing overall brand positioning and market penetration.
- Achieved a 100% client satisfaction rate through strategic marketing initiatives and hands-on performance optimisation.
University of Dundee, Dundee, UK
November 2021 – May 2022
One of the UK's leading universities, internationally recognised for its expertise across a range of disciplines including science, medicine, engineering, …
Marketing Officer (Part-time)
- Oversaw the university's marketing strategies, implementing campaigns to boost student/researcher recruitment and enhance the institution's brand image.
Wee Panda, London, UK
September 2021 – March 2022
A web3 mobile ordering solution for the hospitality industry, leveraging cryptocurrencies & NFTs.
Product Manager & Designer (Project)
- Led the design efforts for a web3 mobile ordering solution, focusing on user experience design and digital marketing tactics to drive engagement and uptake in the hospitality sector.
- Implemented SEO and PPC campaigns that increased platform visibility and customer engagement, contributing to operational efficiency for hospitality clients.
Oyiana, Nice, France
December 2018 – March 2022
A digital agency offering various services such as website development, logo design, brand design, mobile app design and development, SEO referencing, etc.
Web Developer & Marketing Project Manager (Part-time)
- Delivered full-stack web development and comprehensive digital marketing solutions, including SEO, PPC, and social media campaigns, for diverse clients in various industries in Europe and North America.
- Enhanced client satisfaction by developing visually appealing and functionally robust websites and apps that aligned with each client’s unique brand identity.
Fliptin, Johannesburg, South Africa
May 2021 – August 2021
Fliptin is a cloud-based API management platform. It offers a Cobuild-as-a-Service with pre-built integration capabilities.
Business Developer (Internship)
- Collaborated with governments, institutions, and brands to integrate NFT technologies, enabling innovative marketing solutions and expanding business opportunities.
Freelance, Worldwide
December 2016 – Present
A freelancing activity that I started while at university with for objective to support small businesses with affordable marketing and web services.
Digital Marketing Specialist (Freelance)
- Provided bespoke marketing services to small businesses, creating SEO-optimised websites, branding materials, and targeted advertising campaigns that drove business growth.
- Specialised in graphic and web design, content creation, and digital strategy, helping clients establish a strong online presence.
French Red Cross, Cannes, France
September 2016 – June 2018
A research foundation dedicated to humanitarian and social action.
Charity Team Leader (Volunteer)
- Coordinated volunteer teams in various humanitarian projects, ensuring efficiency and compassionate community outreach.
CrossFit, La-Croix-Valmer, France
May 2016 – August 2017
Gained hands-on experience in marketing and brand promotion, assisting in campaign development and social media management.
Marketing Intern (Internship)
- Gained hands-on experience in marketing and brand promotion, assisting in campaign development and social media management.
QUALIFICATIONS
University of Dundee
Graduated in 2021
MSc in Management & Entrepreneurship
- Specialised in strategic management and leadership, honing skills in organisational development, project management, and decision-making.
- Language: English.
Abertay University
Graduated in 2020
BA (Hons) in Marketing and Business
- Focused on marketing principles and business strategy, with a strong emphasis on digital marketing, market analysis, and brand management.
- Language: English.
Université Côte d'Azur
Graduated in 2018
HND in Marketing
- Comprehensive study of marketing practices, including consumer behaviour, advertising, and public relations. Studied advanced mathematics and economics.
- Language: French.
CERTIFICATIONS & TRAINING
freeCodeCamp
May 2024 (Updated)
Responsive Web Design
- HTML & CSS.
JavaScript Algorithms and Data Structures
- JavaScript fundamentals.
HubSpot
April 2024
Partner Onboarding Certified
- Selling, Servicing, CRM Setup, Marketing Hub, Sales Hub, Service Hub.
Up to date
Google Analytics, Search Console, and Tag Manager Individual Qualification
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