#Graphics | #Socials
During my first year as a fresher in my HND program, I interned at CrossFit La-Croix-Valmer. My primary role was to manage and enhance their social media presence, particularly on Instagram. Through content creation, video production, event organisation, and community management, I helped establish a strong social media presence that contributed to their growth as a leading CrossFit gym in their area.
Objectives
- Primary Goal: Establish and manage CrossFit La-Croix-Valmer’s social media presence to attract new members and promote the gym.
- Secondary Objectives: Create engaging content, organise events, and build a supportive online community.
Approach
- Social Media Management: Created and managed the gym's Instagram account, developing a strategy to regularly post engaging content.
- Content Creation: Produced high-quality videos and photos showcasing gym activities, member achievements, and events.
- Event Organisation: Coordinated and promoted events, increasing attendance and engagement.
- Community Management: Interacted with followers, responded to comments, and built a strong online community.
Execution
- Instagram Account: Launched and managed the Instagram account, creating a visually appealing and cohesive profile. Visit their Instagram.
- Content Production: Created a variety of content including workout videos, member spotlights, and event promotions. Ensured the content was engaging and reflective of the gym's vibrant community.
- Event Promotion: Organised and promoted events on social media, attracting participants from around the world.
- Community Building: Engaged with the online community by responding to comments, sharing member stories, and fostering a sense of belonging among followers.
Outcomes
- Results: Successfully established a clean and engaging social media profile for CrossFit La-Croix-Valmer. The gym grew to become the most visited CrossFit gym in their area and organised numerous events with international attendees.
- Client Feedback: Positive feedback on the professional and engaging social media presence, contributing to their growth and popularity.
Challenges & Learnings
- Challenges Faced: Balancing content creation with event organisation and community management. Ensuring consistent engagement with followers.
- Key Learnings: The importance of a cohesive social media strategy and the impact of community engagement on brand growth.
Visuals & Media
Testimonials
- "CrossFit La-Croix-Valmer’s social media presence has been a significant factor in our growth. The engaging content and community management have been outstanding." – Client
Links & References
- Project Links: CrossFit La-Croix-Valmer Instagram
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