#Branding
Greenberg is a financial advice business specializing in forex trading and related services, founded by a friend of mine. To support his new venture, I designed a clean and professional logo that could be used across all his communication channels. The logo design includes a distinctive logomark icon derived from the letter "G" for use in profile pictures and other branding materials.
Objectives
- Primary Goal: Create a clean and professional logo for Greenberg to enhance its brand identity and visual appeal.
- Secondary Objectives: Ensure the logo is versatile for use across various communication channels, including social media profiles and marketing materials.
Approach
- Client Consultation: Discussed the brand vision and requirements with the founder to ensure the logo design aligned with his business goals.
- Logo Design: Developed a logo that incorporated the Greenberg name, with a distinctive "G" logomark for use as an icon in profile pictures and other applications.
Execution
- Logo Creation: Designed a cohesive logo that included both the full name "Greenberg" and a standalone "G" logomark. Ensured the design was clean, modern, and professional, suitable for the financial advice industry.
- Logo Variants: Provided multiple variants of the logo for different use cases, including colour and monochrome versions.
Outcomes
- Results: Delivered a clean and versatile logo that effectively represents the Greenberg brand. The logo has been successfully implemented across the business's communication channels, enhancing its professional image.
- Client Feedback: The founder was highly satisfied with the logo design, appreciating its simplicity and effectiveness in conveying the brand's identity.
Challenges & Learnings
- Challenges Faced: Ensuring the logo was both professional and versatile enough to be used in various formats and contexts.
- Key Learnings: The importance of simplicity and clarity in logo design, particularly for businesses in the financial sector.
Visuals & Media
Testimonials
- "The logo designed for Greenberg perfectly captures the professional image I wanted to convey. It’s clean, modern, and works well across all our channels." – Auryn, Founder of Greenberg
Links & References
- Project Links: Greenberg Logo Kit below:
greenberg-logokit.zip3388.7KB
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