#Branding | #Website | #Graphics | #Socials | #Economics
Wojak is a memecoin inspired by the famous Wojak internet meme, designed to be community-driven with a fair launch. I created the brand for fun, designed the website, and established social platforms like X (Twitter) and Telegram. Additionally, I developed the tokenomics, which include rewards for staking in $WOJAK through airdrops, liquidity pools, and an innovation DAO that invests in and grants $WOJAK to voted projects.
Objectives
- Primary Goal: Develop a community-driven memecoin with a fair launch, leveraging the popular Wojak meme.
- Secondary Objectives: Create a strong brand identity, design a functional website, establish social media presence, and develop tokenomics that incentivise staking and support innovative projects.
Approach
- Brand Creation: Developed a brand identity centred around the Wojak meme, ensuring it is recognisable and appealing to the meme community.
- Website Design: Designed and developed a website to provide information about Wojak, its tokenomics, and community initiatives.
- Social Media Presence: Established and managed social platforms on X (Twitter) and Telegram to engage with the community and promote Wojak.
- Tokenomics Development: Created a tokenomics model that includes staking rewards, liquidity pools, and an innovation DAO to support and fund projects.
Execution
- Branding: Designed a distinctive logo and visual identity that captures the essence of the Wojak meme. Ensured all branding materials were cohesive and appealing to the target audience.
- Website Development: Built a user-friendly website that provides detailed information about Wojak, including its mission, tokenomics, and community initiatives.
- Social Media Strategy: Launched and managed social media accounts on X (Twitter) and Telegram to build an online community and promote engagement.
- Tokenomics: Developed a comprehensive tokenomics plan that rewards staking through airdrops, supports liquidity pools, and establishes an innovation DAO to fund community-voted projects.
Outcomes
- Results: Successfully created a recognisable and engaging brand identity for Wojak. The website and social media platforms have helped build a growing community around the memecoin. The tokenomics model incentivises active participation and supports innovative projects.
- Client Feedback: Positive feedback from the community, appreciating the fun and engaging nature of the brand and the potential for growth and innovation through the tokenomics model.
Challenges & Learnings
- Challenges Faced: Balancing the playful nature of the memecoin with the need for robust and fair tokenomics to ensure long-term sustainability.
- Key Learnings: The importance of community engagement and the role of innovative tokenomics in driving the success of a memecoin.
Visuals & Media
Testimonials
- "Wojak's community-driven approach and innovative tokenomics make it a standout memecoin. The branding and website are fun and engaging, perfectly capturing the spirit of the Wojak meme." – Community Member
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