#Branding | #Website | #Graphics | #App
Wee Panda is a mobile ordering app for the hospitality industry that leverages cryptocurrencies for seamless transactions. Crafted with a perfect UX/UI, Wee Panda aims to revolutionise the way customers interact with hospitality services. I co-created this solution with a friend, leading the project and creating the entire brand, website, and app design. Additionally, I established our social media presence to engage with potential users and promote the app.
Objectives
- Primary Goal: Develop a user-friendly mobile ordering app that utilises cryptocurrencies for the hospitality industry.
- Secondary Objectives: Establish a strong brand identity, create an engaging website, and build a social media presence to promote Wee Panda.
Approach
- Project Leadership: Collaborated with my co-creator to define the project goals, target audience, and key features. Led the branding, design, and development efforts to ensure a cohesive and high-quality product.
- Brand Creation: Developed a unique and memorable brand identity for Wee Panda, including logo design, color palette, and typography.
- App Design: Created the app design using Figma, focusing on delivering an exceptional user experience (UX) and intuitive user interface (UI).
- Website Development: Designed and developed the Wee Panda website on WordPress to provide information about the app and facilitate user engagement.
- Social Media Presence: Established and managed social media accounts to promote Wee Panda, share updates, and interact with users.
Execution
- Branding: Designed a distinctive logo and established brand guidelines to ensure consistency across all marketing materials and digital platforms.
- App Design in Figma: Crafted the app's UX/UI in Figma, ensuring a seamless and intuitive user experience. Focused on ease of use and aesthetic appeal to attract and retain users.
- Website on WordPress: Developed a responsive and informative website using WordPress. The site includes features such as app details, user guides, and contact information.
- Social Media Strategy: Created and executed a social media strategy to build an online community, promote the app, and engage with potential users.
Outcomes
- Results: Successfully launched a comprehensive brand identity, a well-designed mobile app, and an engaging website for Wee Panda. Established a growing social media presence that promotes user interaction and app awareness.
- Client Feedback: Positive feedback from users appreciating the app’s seamless UX/UI and the professional branding and website design.
Challenges & Learnings
- Challenges Faced: Balancing the technical complexities of integrating cryptocurrency transactions with the need for an intuitive and user-friendly app design.
- Key Learnings: The importance of a cohesive brand identity and the role of social media in driving user engagement and app adoption.
Visuals & Media
Testimonials
- "Wee Panda's app provides an exceptional user experience and the integration of cryptocurrency is a game-changer for the hospitality industry. The branding and website are top-notch, making it a standout solution." – User Feedback
Links & References
- Project Links: Wee Panda App Figma
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