Call Out Your Bar

Call Out Your Bar

#Branding | #Website | #Graphics | #Socials

Call Out Your Bar is a platform dedicated to providing a safe space for women to anonymously share their experiences of harassment, aggression, abuse, spiking, and more. It aims to hold establishments accountable for their lack of support and response. I was responsible for creating a cohesive and impactful brand identity, as well as designing their digital and social media presence.

Objectives

  • Primary Goal: Develop a platform where women can anonymously submit testimonies about their experiences in bars and other establishments.
  • Secondary Objectives: Create a strong brand identity and establish a social media presence to raise awareness and engage the community.

Approach

  • Brand Creation: Designed the logo, selected the brand colours, and chose the fonts to reflect the seriousness and supportive nature of the platform.
  • Visuals and Media: Developed all visual content including social media post templates, icons, and other graphics to ensure a consistent and professional look across all channels.
  • Website Development: Designed and developed a webpage for anonymous testimony submissions, ensuring user anonymity and ease of use.

Execution

  • Branding: Created a logo that embodies the mission of Call Out Your Bar, using colours that convey trust and support. Developed a complete brand kit including colour palettes and font selections.
  • Social Media: Designed social media posts and graphics to promote awareness and engagement on platforms like Instagram. Ensured that the visual content aligns with the brand identity.
  • Website Page: Built a dedicated webpage where users can anonymously submit their testimonies. Focused on creating a user-friendly and secure submission process.

Outcomes

  • Results: Successfully launched a cohesive brand identity and an accessible platform for anonymous testimony submission. Increased awareness and engagement through social media.
  • Client Feedback: Positive feedback highlighting the professional design and the effectiveness of the anonymous submission process. The branding is scalable, encouraging more topics to be brought within the brand.

Challenges & Learnings

  • Challenges Faced: Ensuring user anonymity and security in the submission process. Balancing the sensitive nature of the content with a supportive and approachable brand image.
  • Key Learnings: Importance of user-friendly design in sensitive platforms and the impact of cohesive branding on community engagement.

Visuals & Media

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Testimonials

  • "Call Out Your Bar has provided a crucial platform for women to share their experiences safely. The branding and website design are both impactful and supportive. Thanks a lot Dens." – Client

Links & References

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