#Branding | #Website | #Graphics | #Socials
Call Out Your Bar is a platform dedicated to providing a safe space for women to anonymously share their experiences of harassment, aggression, abuse, spiking, and more. It aims to hold establishments accountable for their lack of support and response. I was responsible for creating a cohesive and impactful brand identity, as well as designing their digital and social media presence.
Objectives
- Primary Goal: Develop a platform where women can anonymously submit testimonies about their experiences in bars and other establishments.
- Secondary Objectives: Create a strong brand identity and establish a social media presence to raise awareness and engage the community.
Approach
- Brand Creation: Designed the logo, selected the brand colours, and chose the fonts to reflect the seriousness and supportive nature of the platform.
- Visuals and Media: Developed all visual content including social media post templates, icons, and other graphics to ensure a consistent and professional look across all channels.
- Website Development: Designed and developed a webpage for anonymous testimony submissions, ensuring user anonymity and ease of use.
Execution
- Branding: Created a logo that embodies the mission of Call Out Your Bar, using colours that convey trust and support. Developed a complete brand kit including colour palettes and font selections.
- Social Media: Designed social media posts and graphics to promote awareness and engagement on platforms like Instagram. Ensured that the visual content aligns with the brand identity.
- Website Page: Built a dedicated webpage where users can anonymously submit their testimonies. Focused on creating a user-friendly and secure submission process.
Outcomes
- Results: Successfully launched a cohesive brand identity and an accessible platform for anonymous testimony submission. Increased awareness and engagement through social media.
- Client Feedback: Positive feedback highlighting the professional design and the effectiveness of the anonymous submission process. The branding is scalable, encouraging more topics to be brought within the brand.
Challenges & Learnings
- Challenges Faced: Ensuring user anonymity and security in the submission process. Balancing the sensitive nature of the content with a supportive and approachable brand image.
- Key Learnings: Importance of user-friendly design in sensitive platforms and the impact of cohesive branding on community engagement.
Visuals & Media
Testimonials
- "Call Out Your Bar has provided a crucial platform for women to share their experiences safely. The branding and website design are both impactful and supportive. Thanks a lot Dens." – Hannah M.
Links & References
- Project Links: Call Out Your Bar Instagram
- Additional References: Call Out Your Bar Website (taken down)
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