#Branding | #App | #Graphics | #Socials
Clustr is an ambitious AI and crypto ecosystem designed to help both developers and non-technical users launch, manage, and monetise AI agents. By seamlessly blending cutting-edge technology with approachable design, Clustr seeks to establish itself as a game-changing platform in the AI and crypto space.
Objectives
- Primary Goal:
- Secondary Objectives:
- Develop a clean, intuitive App UI that simplifies AI agent creation and tokenisation.
- Create a cohesive look and feel across social media channels to reinforce brand awareness.
- Provide reusable brand assets and templates for quick, consistent messaging.
Revamp Clustr’s brand identity to highlight its “game-changer” appeal, ensuring it resonates with both technical and mainstream audiences.
Approach
- Brand Creation & Revamp: Revisited Clustr’s existing logo and brand elements, introducing bright accent colours and futuristic typefaces to reflect “new frontiers” and “discovery.”
- Visual & Graphic Design: Built a cohesive design language with iconography, minimalistic layouts, and bold colour splashes to convey innovation and impact.
- App UI/UX Development: Mapped user flows for the Clustr dApp—helping users select models, add “skills,” and tokenise AI agents. Designed a responsive interface that works for desktop and mobile.
- Social Media & Outreach: Created social media templates and cover images (for Twitter/X) that mirror the brand’s futuristic yet approachable identity.
Execution
- Branding
- Refined the logo by introducing colour gradients and subtle geometric shapes symbolising “breaking into new worlds.”
- Created a brand kit with core fonts (e.g., Kanit) for headlines and body text, plus a flexible colour palette featuring dark base tones with bright accent hues.
- App UI (Mayflower DEX)
- Crafted a step-by-step user flow to guide devs and “normies” through AI agent creation, skill selection, and tokenisation.
- Focused on a clean, minimalist design that highlights critical info without overwhelming newcomers.
- Ensured responsive layouts for both desktop and mobile, delivering a consistent experience.
- Graphics & Media
- Produced icons and visuals to represent AI agent “skills,” bridging technical complexity with easily recognisable imagery.
- Developed reusable social media templates for quick announcements, feature spotlights, and community updates.
- Socials
- Designed new cover images and profile icons for Clustr’s X/Twitter.
- Provided brand-aligned post templates, ensuring every announcement—whether developer-focused or user-friendly—carries Clustr’s distinct look.
Outcomes
- Results:
- Achieved a bolder, more futuristic brand identity that resonates with Clustr’s dual audience (developers and mainstream adopters).
- Created a streamlined app UI that reduces friction for AI agent creation and management.
- Established consistent visuals across social media, driving increased brand recognition and excitement within the crypto/AI community.
- Client Feedback:
Clustr’s team appreciates the clean, professional aesthetic and how the brand now conveys a “trailblazing, modern, and approachable” feel. The Clustr dApp UI prototypes received positive responses for clarity and engagement.
Challenges & Learnings
- Challenges Faced
- Short turnaround for key features in Mayflower, requiring lean prototyping and frequent iteration.
- Balancing developer seriousness with mainstream excitement—finding a sweet spot that appeals to both audiences.
- Key Learnings
- A modular, flexible brand system is crucial for a rapidly evolving tech product.
- Clear, concise visuals can help demystify complex tokenisation and AI flows, boosting user confidence and adoption.
Visuals & Media
Testimonials
- "(Coming soon)" – Emil
Links & References
- Project Links: Clustr X/Twitter
- Additional References: Clustr Linktree
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