#Branding | #Graphics
As a Marketing Officer for the Doctoral Academy at the University of Dundee, I was responsible for creating various marketing materials and branding initiatives. My work included designing infographics, branded documents, reports, flyers, brochures, and e-cards, all adhering to the University of Dundee's precise branding guidelines. Additionally, I developed mockups for new web pages and created the brand for the Stay Well Cafe, a social hub for researchers.
Objectives
- Primary Goal: Enhance the visibility and engagement of the Doctoral Academy and Professional Doctorates through well-designed marketing materials and web content.
- Secondary Objectives: Create a cohesive brand identity for the Stay Well Cafe to foster a social environment for researchers.
Approach
- Brand Adherence: Ensured all marketing materials and documents adhered to the University of Dundee's branding guidelines to maintain consistency and professionalism.
- Creative Design: Developed a variety of infographics, branded documents, reports, flyers, brochures, and e-cards to promote the Doctoral Academy and its initiatives.
- Web Development: Mocked up new web pages for the University of Dundee website, specifically for the Doctoral Academy and Professional Doctorates, enhancing their online presence.
- Stay Well Cafe Branding: Created the brand identity for the Stay Well Cafe, including logo design and promotional materials, to encourage socialisation and community among researchers.
Execution
- Infographics and Documents: Designed informative and visually appealing infographics, reports, and documents that effectively communicated complex information and academic achievements.
- Flyers and Brochures: Created eye-catching flyers and brochures to promote events, programs, and initiatives of the Doctoral Academy.
- E-cards and Digital Content: Developed e-cards and other digital content for various occasions and announcements, ensuring they were aligned with the university's branding.
- Web Page Mockups: Designed mockups for new web pages to improve the user experience and accessibility of information related to the Doctoral Academy and Professional Doctorates.
- Stay Well Cafe: Developed a unique brand identity for the Stay Well Cafe, including logo design and promotional materials, to create a welcoming atmosphere for researchers to socialise and discuss various topics.
Outcomes
- Results: Successfully enhanced the marketing efforts of the Doctoral Academy through well-designed materials and improved web presence. The Stay Well Cafe branding fostered a sense of community and provided a regular social outlet for researchers.
- Client Feedback: Positive feedback from university staff and researchers, appreciating the professional design and the cohesive branding of marketing materials and the Stay Well Cafe.
Challenges & Learnings
- Challenges Faced: Ensuring all designs adhered to strict branding guidelines while also being creative and engaging.
- Key Learnings: The importance of maintaining brand consistency in all materials and the value of creating social spaces like the Stay Well Cafe to enhance community engagement.
Visuals & Media
Testimonials
- "The marketing materials and branding created for the Doctoral Academy and the Stay Well Cafe have significantly improved our engagement and visibility. The designs are professional and align perfectly with our brand." – University Staff Member
Back to